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Bleach in Singapore

Bleach in Singapore

Most consumers in Singapore use bleach as a disinfectant for surfaces, as well as removal of stains and mould between floor tiles, which is commonplace in bathrooms, due to the country’s humid climate. As it is a more effective and economical solution to removing germs compared to surface cleaners, bleach remains a popular option amongst consumers with its total volume share being the highest amongst surface cleaners. In addition, consumers also use general bleach for whitening and disinfecting...

Euromonitor International's Bleach in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BLEACH IN SINGAPORE
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Wide Application and Prices of Bleach Maintain Its Large Size
Stagnant Growth Expected Due To Maturity and Availability of Substitutes
Unit Price of Bleach Expected To Fall Due To Increasing Share of Private Label
Competitive Landscape
Private Label Regarded As Offering Value-for-money Due To Lack of Differentiation
Price Sensitivity Steers Consumers Away From International Brands
Category Data
Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Opportunities Within Highly Mature Singapore Market
Consumers Continue To Seek Greater Convenience and Specific Features
Organic Brands Are Moving Beyond Being Niche Products
Increased Concentration Levels and Specific Features in New Products
Expected Value Growth Driven by Premiumisation and Growth of Organic Brands
Market Indicators
Table 7 Households 2012-2017
Market Data
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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