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Bleach in Peru

Bleach in Peru

Bleach has a wide variety of uses in every home, from surface care and laundry aids (to wash white clothes, especially socks and school uniforms) to toilet care, given its highly appreciated disinfecting properties. Also, bleach is commonly used to disinfect fresh vegetables and fruits, using a highly diluted solution with water. As bleach has a low unit price combined with a wide variety of uses, it is the most popular home care option among low- and middle-income households, which are the majo...

Euromonitor International's Bleach in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BLEACH IN PERU
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Multiple Uses of Bleach Make It the Most Popular Home Care Option
Recommended Doses Are Not Used
Large Pack Sizes Do Not Mean Lower Unit Prices
Competitive Landscape
Main Competition From Surface Care Products
Demand Only for Standard Products
One Multinational Company Has A Strong Lead
Category Data
Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
New Channels of Distribution Attract Consumers
Price-sensitive Consumers Continue To Shape the Peruvian Market
Wide Distribution and Low Prices Continue To Drive Growth of Private Label
Women Enjoying Higher Education and Leadership
Future Growth From Outside of Lima
Market Indicators
Table 7 Households 2012-2017
Market Data
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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