Market Research Logo

Bleach in Nigeria

Bleach in Nigeria

In 2017, bleach recorded impressive volume growth, and this can be attributed simply to the multiple uses for bleach. Despite the recession, Nigerians continued to purchase bleach for home care uses such as cleaning surfaces, floors, bathrooms, utensils and drains, as bleach is more affordable than specific cleaners. This has seen bleach eat into the volume sales of surface care products.

Euromonitor International's Bleach in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BLEACH IN NIGERIA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Bleach in Nigeria Is Poised for Further Expansion, Due To Its Multiple Uses in the Home
Low Prices and Smaller Pack Sizes Drive Volume Growth
Recession and the Party Culture Drive Value Sales of Bleach in Nigeria
Competitive Landscape
Multipro Enterprises Leads Bleach in 2017
Foreign Brands Still Dominate Bleach
Aggressive Marketing Campaigns Drive Value Growth
Category Data
Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Lower-priced Home Care Products See Growth
International Brands Remain Dominant in the Market in 2017
the Growing Population, Culture and Advertising Drive Value Sales
New Products With Multiple Uses Gain Traction in 2017
Home Care Is Projected To Sustain Growth Over the Forecast Period
Market Indicators
Table 7 Households 2012-2017
Market Data
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report