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Bleach in Macedonia

Bleach in Macedonia

The demand for bleach is declining due to the shift to new, better formulated and specialised surface care or toilet care products. Bleach is perceived as less healthy, less safe and environmentally-hazardous. Once quite popular, bleach is rarely used for surface care or even laundry bleaching. Only a few, mostly rural, households remain loyal to bleach as distribution issues mean they rarely see higher-priced surface care and toilet care brands. Among these households, the use of bleach is most...

Euromonitor International's Bleach in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BLEACH IN MACEDONIA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Bleach Continues To Decline
Lack of Versatility and Demand for Specialisation Make Bleach Less Competitive
Few Manufacturers Remain Active in Bleach
Competitive Landscape
Alkaloid Ad Skopje Dominates Bleach
Smaller Domestic Companies Compete in Bleach
International Companies Show Little Interest in Bleach in Macedonia
Category Data
Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Home Care Continues To Grow Despite Economic Hardship in 2017
Innovation Focuses on Laundry Care and Surface Care
Strong International Presence in Home Care
Modern Grocery Retailers Dominate Home Care
Key New Product Launches To Stimulate Positive Growth in the Forecast Period
Market Indicators
Table 7 Households 2012-2017
Market Data
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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