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Bleach in Japan

Bleach in Japan

2016 saw sales of bleach in Japan decline by 9% to JPY6.4 billion. The main factor driving this rather strong contraction in sales was the incorporation of bleach functions into other purpose-specific home care products in categories such as kitchen cleaners, multi-purpose cleaners and in-cistern devices. The growth previously recorded in sales of bleach in Japan was driven mainly by hygiene-sensitive consumers. However, the attention required to store bleach appropriately, especially for famili...

Euromonitor International's Bleach in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BLEACH IN JAPAN
Euromonitor International
May 2017
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach Usage: % of Volume Sales 2011-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Kao Corp in Home Care (japan)
Strategic Direction
Key Facts
Summary 1 Kao Corp: Key Facts
Summary 2 Kao Corp: Operational Indicators
Competitive Positioning
Summary 3 Kao Corp: Competitive Position 2016
Executive Summary
Premium Products Induce Strong Value Growth in Home Care
Scents and the Birth of A New Category Contribute To Healthy Growth in Laundry Care
Procter & Gamble Poses A Challenge To the Leading Player Kao
Health and Beauty Specialist Retailers Remains the Most Popular Channel in 2016
Maturity of Demand Set To Suppress Growth in Home Care Over the Forecast Period
Key Trends and Developments
Increasing Female Employment Opens Up New Opportunities for Manufacturers
Strong Growth in Detergent Tablets Boosts Overall Growth in Laundry Care
Home Cleaning Services Gradually Increase Awareness Among Consumers
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources

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