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Bleach in Guatemala

Bleach in Guatemala

Recent introductions of bleach gel, such as Magia Blanca gel (launched in 2016) and Clorox Power Gel (launched in 2017), have brought dynamism to a category that was considered extremely mature and had not registered any innovation besides new aromas. Bleach gel is a powerful cleaner, avoids splatters which could damage fabrics or surfaces that may get ruined by bleach. These products, however, have higher unit prices than regular bleach products, and have enjoyed more acceptance among middle to...

Euromonitor International's Bleach in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BLEACH IN GUATEMALA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Bleach Gel Brings Dynamism To Mature Category
Bleach Is Popular Multi-purpose Cleaner and Disinfectant
Bleach Continues To Grow Due To Low Prices and Multi-functionality
Competitive Landscape
Magia Blanca Is the Leading Bleach Brand in Guatemala
Domestic Brands Control De Bleach Category
Bleach Remains A Standard Product With Little Differentiation
Category Data
Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Positive Performance Seen in 2017
Brands Are Expanding Product Portfolios
Home Care Led by Few Companies
Traditional Channel Continues To Be Very Strong in Guatemala
Strong Performance Expected Over the Forecast Period
Market Indicators
Table 7 Households 2012-2017
Market Data
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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