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Bleach in Georgia

Bleach in Georgia

Bleach recorded current value growth in Georgia over the review period, and this continued in 2017; however, volume growth was at a lower level. The major reason for such developments was the devalued Georgian currency against the US dollar and the euro. As there is no local manufacturing of bleach in Georgia, the category is fully dependent on imports and in a situation when there is no strong competition, the average unit price of the entire category is strongly affected by currency rates. As...

Euromonitor International's Bleach in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BLEACH IN GEORGIA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Bleach Records High Current Value Growth Despite the Category's Maturity
Increasing Number of Tourists Is Expected To Support Volume Growth of Bleach
Obstacles To Higher Growth Exist
Competitive Landscape
One-brand Rule Continues in Bleach in 2017
Minor Players Are Mainly Present in Traditional Retailing Channels
No Changes in the Share Structure of Bleach Are Expected
Category Data
Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Home Care in Georgia Continues To See A Positive Performance
Devaluation of Local Currency Continues Affecting Some Areas of Home Care
Marginal Changes in Share Structure, But Procter & Gamble and Henkel AG & Co Remain Distinct Leaders
Traditional Grocery Retailing Loses Out Within Home Care Distribution
Positive Performance by Home Care Is Expected To Continue Over the Forecast Period
Market Indicators
Table 7 Households 2012-2017
Market Data
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Distribution of Home Care by Format: % Value 2012-2017
Table 13 Distribution of Home Care by Format and Category: % Value 2017
Table 14 Forecast Sales of Home Care by Category: Value 2017-2022
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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