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Bleach in Egypt

Bleach in Egypt

Bleach is bought and used by many consumers in most households of different income levels for almost all cleaning purposes, for laundry care, bathroom cleaning, floor cleaning, kitchen cleaning, or disinfecting. All bleach brands like Clorox, Clorel, and Clorita available in Egypt are locally manufactured brands offering reasonable unit prices and good quality, boosting popularity. Bleach is available for sale in almost all distribution channels ranging from small independent groceries and conve...

Euromonitor International's Bleach in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BLEACH IN EGYPT
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Egyptians Still Perceive Bleach As the Perfect Cleaning Product
Clorox: the Popular Brand Name That Is Synonymous With Bleach
Unbranded Products Pose A Real Threat in Bleach
Competitive Landscape
Egyptian Household Cleaning Products Co Leads in Bleach
Competition Expected Between Local Players' Brands
Many Retailers Offer Private Label Bleach in Egypt
Category Data
Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Home Care in Egypt Recovers After A Remarkable Shake-up
Consumers in Egypt Switch To Basic Home Care Products
International Players Continue To Dominate Home Care in Egypt
New Product Developments in Home Care Are Limited To Local Brands
Weak Growth Is Expected for Home Care Categories in the Forecast Period in Egypt
Market Indicators
Table 7 Households 2012-2017
Market Data
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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