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Bleach in Colombia

Bleach in Colombia

Bleach, as a mature category, registered steady current retail value growth. Despite offering more affordable and comprehensive cleaning and disinfectant properties the category’s products did not benefit significantly from economic deceleration. As the product’s formulation remained essentially the same for many years (with some added fragrances as key differentiators), consumers moved between traditional brands (Blancox, Clorox, JGB) or cheaper private label products. However, an important gro...

Euromonitor International's Bleach in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BLEACH IN COLOMBIA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Bleach Fails To Benefit Significantly From Economic Downturn
Private Label Expansion in Other Categories Hampers Bleach Performance in 2017
Traditional Options Compete With Bleach As Comprehensive Cleaning Solution
Competitive Landscape
Brinsa SA Retains Its Lead
Private Label Surges Thanks To Discounters
Lack of Differentation Punishes Bleach
Category Data
Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Discounters Compete Strongly in Home Care
Home Care Resilient in 2017
Unilever Continues To Expand Through Brand Acquisitions
A Multifunctional Product Interests the Market
Home Care Expected To See Growth Through Specialised Products
Market Indicators
Table 7 Households 2012-2017
Market Data
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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