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Bleach in the US

Bleach in the US

In 2017, bleach faced mounting obstacles to sales growth. One reason was increased competition from alternative product formats that act as bleach substitutes. A growing array of laundry detergents and spot and stain removers come with bleach alternatives. Additionally, mounting competition from newer formats of surface cleaning products, such as all-purpose cleaning wipes, has served to diminish bleach’s utility as a cleaning tool in the eyes of many consumers.

Euromonitor International's Bleach in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
February 2018
Competition From Other Products and Safety Concerns Dim Bleach's Growth Prospects
Consumers Gravitating Towards Cleaning Applications for Bleach
Traditional Distribution Channels Continue To Dominate Bleach
Competitive Landscape
the Clorox Co Changes Up Its Formula
Private Label Sees Share of Bleach Decrease
Table 1 Bleach Usage: % Volume Sales 2015-2017
Category Data
Table 2 Sales of Bleach: Value 2012-2017
Table 3 Sales of Bleach: % Value Growth 2012-2017
Table 4 NBO Company Shares of Bleach: % Value 2013-2017
Table 5 LBN Brand Shares of Bleach: % Value 2014-2017
Table 6 Forecast Sales of Bleach: Value 2017-2022
Table 7 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Despite A Rebounding Economy, Home Care Sees Limited Growth in the US
Home Care Manufacturers Enter A New Era of Transparency in Ingredient Disclosure
Home Care Players Look To Eco-conscious Consumers To Gain Share
Innovation in New Product Development Stalls in 2017
Consumers Will Continue To Embrace Products That Make Cleaning Easier
Market Indicators
Table 8 Households 2012-2017
Market Data
Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Summary 1 Research Sources

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