Bitter Sweet: The Smell of a Paradigm Shift in the Global Fragrance Market
Mature fragrance markets have settled into a steady pace and are gearing strategies towards creating meaning and value, sacrificing short-term gains for long-term loyalty. Meanwhile, emerging hotspots represent a mixed bag of opportunities, with Latin America being an extreme case of value over everything. Multinationals are seeking growth in global expansion but few have broken down cultural barriers. However, resistance is futile, seismic shifts are occurring and the industry must adapt.
Euromonitor International's Bitter Sweet: The Smell of a Paradigm Shift in the Global Fragrance Market global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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