The performance in current value terms for biscuits was the result of the premiumisation of the offer supported by international players present in biscuits. The perception of biscuits as on-the-go snacks or desserts also contributed to the strong current value growth. The volume growth was the result of consumers switching from more expensive chocolate confectionery to biscuits. However, the volume dynamics remained weaker compared to current value growth because low-income consumers preferred...
Euromonitor International's Biscuits in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Biscuits market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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