Birtman SA de CV, Industrias in Consumer Appliances (Mexico)
Industrias Birtman will continue to focus on the development of premium-positioned small appliances under its brands Birtman and Breville and distribution through upmarket retailers. The company aims to replicate its performance in refrigeration appliances by introducing a line of electric wine coolers/chillers.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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