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Birtman SA de CV, Industrias in Consumer Appliances (Mexico)

Birtman SA de CV, Industrias in Consumer Appliances (Mexico)

Industrias Birtman will continue to focus on the development of premium-positioned small appliances under its brands Birtman and Breville and distribution through upmarket retailers. The company aims to replicate its performance in refrigeration appliances by introducing a line of electric wine coolers/chillers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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BIRTMAN SA DE CV, INDUSTRIAS IN CONSUMER APPLIANCES (MEXICO)
Euromonitor International
March 2016
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Industrias Birtman SA de CV: Key Facts
Production
Competitive Positioning
Summary 2 Industrias Birtman SA de CV: Competitive Position 2015

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