Billa sro in Retailing (Czech Republic)
Billa is planning to utilise marketing activities to gain customer loyalty. The company supports the concept of loyalty cards, with Billa Bonus Club, which is very popular amongst customers. Billa chooses to follow the healthy living and organic food trends. It plans to invest in outlet modernisation to meet consumers’ expectations of shopping comfort. Middle- and high-income consumers will be the target group for Billa. A digital strategy and online grocery retailing are current hot topics for...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook