Billa sro in Retailing (Czech Republic)

Billa sro in Retailing (Czech Republic)

Billa is planning to utilise marketing activities to gain customer loyalty. The company supports the concept of loyalty cards, with Billa Bonus Club, which is very popular amongst customers. Billa chooses to follow the healthy living and organic food trends. It plans to invest in outlet modernisation to meet consumers’ expectations of shopping comfort. Middle- and high-income consumers will be the target group for Billa. A digital strategy and online grocery retailing are current hot topics for...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
February 2017
Strategic Direction
Company Background
Digital Strategy
Summary 1 Billa sro: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 Billa sro: Private Label Portfolio
Competitive Positioning
Summary 3 Billa sro: Competitive Position 2016

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