De Bijenkorf BV in Retailing (Netherlands)
De Bijenkorf no longer focuses on the masses, instead looking to attract higher-end consumers. The company’s “Drie Dwaze Dagen’’ sale (three consecutive days of heavy discounts) has now been abandoned, while De Bijenkorf has also closed some of its outlets. The company is looking to invest more resources in its remaining stores as well as offer more exclusive brands and an improved shopping experience.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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