De Bijenkorf BV in Beauty and Personal Care (Netherlands)
De Bijenkorf is concentrating in consolidating its position as the leading luxury department store in the Netherlands. With new store redesign and more focus on luxury brands, the retailer is set to consolidate its position with a more luxury concept. The firm is investing in marketing actions that aim to generate inspiration when the customer visits the store in terms of appearance and service, being luxury but yet sober as these are elements that mostly appeal to the affluent Dutch consumer. D...
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Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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