Beyond Soda: Opportunity in Sparkling Beverages
Growth for carbonated soft drinks has slowed sharply over the last five years. Changing consumer habits and demands are reshaping the category and the wider world of sparkling beverages. This report explores the state of the carbonated soft drinks category in 2015/2016 and prospects for future growth through 2020.
Euromonitor International's Beyond Soda: Opportunity in Sparkling Beverages global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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