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Better For You Packaged Food in Vietnam

Better For You Packaged Food in Vietnam

BFY packaged food remained limited in Vietnam over the review period. However, as Vietnamese become more conscious of the food they consume, smart snacking has emerged, particularly benefiting reduced-sugar and reduced-fat snacks. Indeed, many consumers are becoming more concerned over their sugar intake in line with the rising obesity and diabetes prevalence. As such, more consumers choosing better for you versions over regular ones. For example, Vinamilk’s (Vietnam Dairy Products) reduced-fat...

Euromonitor International's Better For You Packaged Food in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BETTER FOR YOU PACKAGED FOOD IN VIETNAM
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Smart Snacking Emerges in Vietnam, Benefiting Bfy Packaged Food
Sugar-free Sugar Confectionery Continues To See Strongest Value Growth
New Entrants, Wider Range of Choices Expected To Further Stimulate Sugar Confectionery
Competitive Landscape
Vietnam Dairy Products (vinamilk) Dominates Better for You Packaged Food
High Prices, Lack of Clear Benefits Limit Enthusiasm for Bfy Products
Industry's Lack of Interest in Differentiating Bfy Products Inhibits Growth
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 5 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Executive Summary
Positive Growth for Health and Wellness in 2017
Fortified/functional the Largest and Most Dynamic Category in Retail Value Terms
Vinamilk Remains the Strongest Player in 2017
Health and Wellness Distributed Mainly in Urban Areas
Positive Prospects for Health and Wellness Over the Forecast Period
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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