Despite rising health consciousness among Vietnamese consumers, BFY packaged food remained an unpopular category during the review period. Moreover, the category’s current value sales – already low – declined in 2015 and 2016. This poor performance reflected the fact that many consumers consider BFY products to be unnecessary purchases. Consumers who want to reduce their intake of fat, sugar and carbohydrates tend to opt for products with a superior nutritional content instead of choosing BFY op...
Euromonitor International's Better For You Packaged Food in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Better For You Packaged Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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