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Better For You Packaged Food in Vietnam

Better For You Packaged Food in Vietnam

Despite rising health consciousness among Vietnamese consumers, BFY packaged food remained an unpopular category during the review period. Moreover, the category’s current value sales – already low – declined in 2015 and 2016. This poor performance reflected the fact that many consumers consider BFY products to be unnecessary purchases. Consumers who want to reduce their intake of fat, sugar and carbohydrates tend to opt for products with a superior nutritional content instead of choosing BFY op...

Euromonitor International's Better For You Packaged Food in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Better For You Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


    BETTER FOR YOU PACKAGED FOOD IN VIETNAM
    Euromonitor International
    May 2017
    LIST OF CONTENTS AND TABLES
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 1 Sales of BFY Packaged Food by Category: Value 2011-2016
    Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2011-2016
    Table 3 NBO Company Shares of BFY Packaged Food: % Value 2012-2016
    Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2013-2016
    Table 5 Distribution of BFY Packaged Food by Format: % Value 2011-2016
    Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2016-2021
    Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
    Executive Summary
    Most Categories Witness Growth
    Food Safety Scandals Have Negative Impacts on Some Categories
    Market Leaders Retain Their Positions
    Modern Channels Become More Popular
    Performance Is Set To Slow Over the Forecast Period
    Key Trends and Developments
    Increasing Health Issues Lead Many Consumers To Opt for Healthier Products
    Food Safety Scandals Limit Growth in Some Categories
    Many Hw Categories Remain Negligible
    Market Data
    Table 8 Sales of Health and Wellness by Type: Value 2011-2016
    Table 9 Sales of Health and Wellness by Type: % Value Growth 2011-2016
    Table 10 Sales of Health and Wellness by Category: Value 2011-2016
    Table 11 Sales of Health and Wellness by Category: % Value Growth 2011-2016
    Table 12 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
    Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
    Table 14 NBO Company Shares of Health and Wellness: % Value 2012-2016
    Table 15 LBN Brand Shares of Health and Wellness: % Value 2013-2016
    Table 16 Distribution of Health and Wellness by Format: % Value 2011-2016
    Table 17 Distribution of Health and Wellness by Format and Category: % Value 2016
    Table 18 Forecast Sales of Health and Wellness by Type: Value 2016-2021
    Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
    Table 20 Forecast Sales of Health and Wellness by Category: Value 2016-2021
    Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
    Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
    Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
    Appendix
    National Legislation
    Sources
    Summary 1 Research Sources

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