Better For You Packaged Food in Thailand

Better For You Packaged Food in Thailand

The healthy consumption trend in Thailand is widespread thanks to the support of social media and government campaigns. Recent initiatives have espoused the dangers of excessive sodium consumption in foods and snacks, thus encouraging Thais to change consumption habits. Consumers are increasingly concerned about their health and wellbeing and are educating themselves on nutrition and scrutinising the ingredients on food labels closely in an effort to make smarter food choices. For instance, many...

Euromonitor International's Better For You Packaged Food in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Better for You Packaged Food in Thailand
Euromonitor International
February 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Ingredient Transparency and Health Positioning Key To Attracting Consumers
Smart Snacking Trend Drives Demand for Reduced Fat and Sugar Snacks
Consumers Continue To Prefer Cheaper and Widely Available Local Brands
Competitive Landscape
Dairy Manufacturers Spearhead Shift Towards Reduced Fat and Sugar Alternatives
Scope for Niche Brands To Gain Share by Embracing Innovation
Focus on Health Awareness Helps Leading Snack Brands Attract Consumers
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 5 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Rising Consumer Health Awareness Fuelling Demand for Healthier Beverages
Nutritional Awareness Boosted by Online Initiatives and Marketing Campaigns
Both Local and Foreign Producers Strongly Positioned in Fragmented Environment
Online Retailing Growing in Popularity Among Convenience Seeking Consumers
Widening Distribution and Increasing Consumer Awareness To Fuel Further Sales
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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