Better For You Packaged Food in Sweden

Better For You Packaged Food in Sweden

Swedish consumers are increasingly changing their consumption patterns to using non-BFY alternatives of a product type generally considered unhealthy. This is due to BFY food products often being seen as artificial because of what is added in place of the sugar or fat – Swedes are therefore more often opting for natural products, especially when it comes to products normally containing a lot of sugar. Sugar substitutes have had a bad reputation in the media, which has also been fuelling this per...

Euromonitor International's Better For You Packaged Food in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Better for You Packaged Food in Sweden
Euromonitor International
February 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Bfy Packaged Food Hit by Healthy Consumption Trend and Preference for Natural Products
Indulgence and Premiumisation Offer Opportunities for Growth in Bfy Food
Innovation Levels Are Relatively Low in Bfy Food, With Natural Ingredients One Area To Explore
Competitive Landscape
Generally Stagnant Competitive Landscape Sometimes Shaken Up by New Brands Like Nicks
Reduced-sugar Ice Cream Expected To See Strong Growth, Benefiting From Its Perception As An Indulgence Product
Skånemejerier Moves From Bfy To Free From Positioning As It Concentrates on no Added Sugar Products
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 5 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Health and Wellness Continues To Record Strong Current Value Growth
Bfy Packaged Food Hit by Preference for Natural Products, Bfy Beverages Booming
Arla and Coca-Cola Lead the Overall Hw Market
Modern Grocery Retailers Still Dominates Despite Fast Growth for E-commerce
Hw Beverages Expected To Continue To Lead the Way in Overall Market Sales
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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