Better For You Packaged Food in Morocco

Better For You Packaged Food in Morocco

Better for you packaged food was increasing steadily in Morocco in 2019, boosted by the ever-increasing interest in the health and wellness trend – which sees Moroccan consumers giving more focus to the nutritional aspects of their food choices. New product developments were launched on the landscape, mainly in modern grocery retailing stores. There is a high presence of international players on the landscape, which far surpasses offerings – however, the diversity of offerings allows different o...

Euromonitor International's Better For You Packaged Food in Morocco report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Better for You Packaged Food in Morocco
Euromonitor International
February 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Growing Awareness of Healthy Lifestyles, Ingredients and Increasing Choices Boost Value Sales of Better for You Packaged Food
An Increasing Interest in Physical Appearance and Low Fat Diets Boosts Growth
the Government Warns of the Rise in Health-related Diseases, Encouraging Consumers To Turn To Better for You Goods
Competitive Landscape
Fromageries Bel Leads, Benefiting From Established Cheese Brands With High Levels of Consumer Loyalty
Copag Gain Value Shares Appealing To Moroccans Across the Country With Their Low Fat Dairy Offerings
Copralim Achieves Strong Growth As Its Offering of Président Remains A Consumer Favourite
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 5 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Solid Growth in 2019 Is Driven by An Increased Interest in Health and Wellness, Partnered With the Domestic Tax on Consumption
Sales Were Driven by the Government Encouraging Healthy Living, As Well As An Increase in Busier Lifestyles and A Growing Interest in Reduced Sugar and Low Fat
New Offerings Shake-up the Competitive Landscape As Competition Between Players Remains Fierce
Online Retailers Benefit From Being Convenient, Timesaving Options for Consumers To Source A Host of Health and Wellness Packaged Food and Beverages
the Health and Wellness Landscape Is Set To Continue Growing Over the Forecast Period, With New Players Responding To Consumers Health Concerns and Demands
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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