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Better For You Packaged Food in Japan

Better For You Packaged Food in Japan

Reduced fat packaged food is expected to remain the largest category in Japan throughout the forecast period, accounting for 55% of overall better for you packaged food value in 2022. However, this will represent a significant decline from the 59% share of better for you packaged food sales generated by the category in 2017, as reduced fat packaged food value is set to see value decline steadily over the forecast period. Dairy products are forecast to buck the trend of decline in reduced fat pac...

Euromonitor International's Better For You Packaged Food in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BETTER FOR YOU PACKAGED FOOD IN JAPAN
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Reduced Fat Packaged Food Is Expected To Remain the Largest Product Category in Better for You
Reduced Salt Food Is Expected To Record Fast Growth Due To Growing Demand Amongst Older Japanese Consumers
Low Carb Packaged Food Is Expected To Be Seen More Over the Forecast Period Driven by the Expansion of Low-carb Diets
Competitive Landscape
Kewpie Corp Retains Lead in Better for You Packaged Food in Japan
Asahi Group Foods Narrows the Gap
Meiji Extends Lead in Reduced Fat Dairy Through Innovation in 2017
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 5 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Executive Summary
Evolving Health Attitudes Reshaping Demand
Natural Trend Exerts Wide-ranging Influence
Coca-Cola Retains Lead But Domestic Rivals Gain Ground
Store Based Retailers Remain Significant in the Health and Wellness Market
Natural Trend and Diversified Functionality To Shape Demand
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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