Since obesity and general health remained a key issue in Hungary in 2016, manufacturers focused on the development of better for you packaged food. Over the review period, innovation was important; several producers launched new products with reduced sugar, salt or fat content in order to respond to consumer needs. TV programmes dealing with obesity, fitness and health also helped the performance of the category over the monitored period. Meanwhile, the state as well as several local product boa...
Euromonitor International's Better For You Packaged Food in Hungary report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Better For You Packaged Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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