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Better For You Packaged Food in Denmark

BETTER FOR YOU PACKAGED FOOD IN DENMARK
Euromonitor International
May 2017
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2011-2016
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2012-2016
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2013-2016
Table 5 Distribution of BFY Packaged Food by Format: % Value 2011-2016
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2016-2021
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Royal Unibrew A/S in Health and Wellness (denmark)
Strategic Direction
Key Facts
Summary 1 Royal Unibrew A/S: Key Facts
Summary 2 Royal Unibrew A/S: Operational Indicators
Competitive Positioning
Summary 3 Royal Unibrew A/S: Competitive Position 2016
Executive Summary
Deepening Health and Wellness Trend Impacts Performance
Trends Towards Local and Ethically Produced Products
Arla Foods Amba Remains the Clear Leader
Discounters' Focus on Value and Quality Pays Off
More Moderate Growth Expected Over the Forecast Period
Key Trends and Developments
Environmental and Ethical Considerations Become Increasingly Important
Private Label Increases Slightly in 2016
Growth in Internet Use Affects Trends
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2011-2016
Table 9 Sales of Health and Wellness by Type: % Value Growth 2011-2016
Table 10 Sales of Health and Wellness by Category: Value 2011-2016
Table 11 Sales of Health and Wellness by Category: % Value Growth 2011-2016
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
Table 14 NBO Company Shares of Health and Wellness: % Value 2012-2016
Table 15 LBN Brand Shares of Health and Wellness: % Value 2013-2016
Table 16 Distribution of Health and Wellness by Format: % Value 2011-2016
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2016
Table 18 Forecast Sales of Health and Wellness by Type: Value 2016-2021
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 20 Forecast Sales of Health and Wellness by Category: Value 2016-2021
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Appendix
National Legislation
Sources
Summary 4 Research Sources

Better For You Packaged Food in Denmark

Over the review period, sugar slowly replaced fat as main factor believed to be responsible for causing overweight and other health-related problems. This belief further intensified in 2016. An increasing number of consumers banished carbohydrates and sugar from their diets as they believed that they could lose weight and lead a healthier life this way. This increasing focus on avoiding sugar is especially apparent in families with small children, where parents are anxious about the consequences...

Euromonitor International's Better For You Packaged Food in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Better For You Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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