The trend for fewer ingredients, no artificial additives, no GMO as well as organic products continued to be prevalent in 2016. Consumers are increasingly adopting healthier lifestyles and are avoiding fad diets. This is negatively affecting sales of BFY products – namely reduced sugar, salt and fat products – closely related to dieting. The decline in the category was further exacerbated by a clean labelling trend. Consumers demand to see what is in the products they buy and manufacturers are t...
Euromonitor International's Better For You Packaged Food in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Better For You Packaged Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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