Better For You Beverages in Turkey

Better For You Beverages in Turkey

In 2019, BFY beverages registered a second year of strong double-digit retail current value growth. New product launches, promotions and company investments in distribution towards the end of the review period stimulated sales. The high value growth at the end of the review period also came from rising unit prices. The sharp depreciation of the Turkish lira against the US dollar and the euro meant increased import costs for raw materials, as well as higher production and transportation costs. Th...

Euromonitor International's Better For You Beverages in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Better for You Beverages in Turkey
Euromonitor International
February 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Bfy Beverages Continues To Record Astonishing Growth
Bfy Reduced Sugar Beverages Leads Growth Due To Popularity Amongst All Ages
Growth in Obese and Overweight Consumers Leads To A Switch To Bfy Beverages
Competitive Landscape
Coca-Cola Içecek Remains Dominant Due To the Popularity of Coca-Cola
Companies Invest in New Product Launches and Promotions
Multinational Players Account for the Dominant Share of Value Sales
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2014-2019
Table 2 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 4 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 5 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 6 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
Executive Summary
Health and Wellness Registers Double-digit Growth in Turkey
Consumer Demand for Healthy, Additive-free and Natural Products Is on the Rise
Health and Wellness Competitive Environment Is Highly Fragmented
Independent Small Grocers Loses Share To Other Distribution Channels
Growth Expected To Continue Due To Rising Prices and Urbanisation
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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