In 2016, better for you (BFY) beverages registered 12% value growth, which was better than the review period CAGR of 9%. Growth was stimulated by the high level of company investment in marketing in terms of new product developments and advertisements especially in BFY reduced sugar beverages in 2014-2016. The most noteworthy new product developments were Coca-Cola Içecek’s launch of Coca-Cola Zero Lime in Other low calorie cola and government-owned Cay Isletmeleri Genel Müdürlügü (CAYKUR)’s lau...
Euromonitor International's Better For You Beverages in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Better For You Beverages market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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