Better For You Beverages in Russia
In 2020, better for you beverages recorded a sharp slowdown in the rapid growth trend seen towards the end of the review period. This followed several years of sustained double-digit retail value and volume growth as the category entered negative volume growth in 2020. Reduced sugar carbonates previously recorded strong value growth. However, while demand remained stable in 2020, in line with the wider health and wellness trend, rising unit prices and pressure on disposable incomes limited growt...
Euromonitor International's Better For You Beverages in Russia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Better For You Beverages in Russia
- Euromonitor International
- January 2021
- List OF CONTENTS AND TABLES
- KEY DATA FINDINGS
- 2020 IMPACT
- Lower disposable incomes lead to slowdown in rapid growth of better for you beverages in 2020
- COVID-19 prompts strong shift to home consumption and a preference for larger pack sizes in 2020
- Reduced caffeine soft drinks remains underdeveloped in 2020
- RECOVERY AND OPPORTUNITIES
- BFY reduced sugar soft drinks leads growth prospects as per capita consumption of BFY beverages remains low
- Further growth for e-commerce following COVID-19 pandemic
- Increased price sensitivity set to drive promotional activity and discounts over the forecast period
- CATEGORY DATA
- Table 1 Sales of BFY Beverages by Category: Value 2015-2020
- Table 2 Sales of BFY Beverages by Category: % Value Growth 2015-2020
- Table 3 NBO Company Shares of BFY Beverages: % Value 2016-2020
- Table 4 LBN Brand Shares of BFY Beverages: % Value 2017-2020
- Table 5 Distribution of BFY Beverages by Format: % Value 2015-2020
- Table 6 Forecast Sales of BFY Beverages by Category: Value 2020-2025
- Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
- EXECUTIVE SUMMARY
- COVID-19 impact on health and wellness
- COVID-19 country impact
- Company response
- Retailing shift
- Foodservice vs retail split
- What next for health and wellness?
- MARKET DATA
- Table 8 Sales of Health and Wellness by Type: Value 2015-2020
- Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
- Table 10 Sales of Health and Wellness by Category: Value 2015-2020
- Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
- Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
- Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
- Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
- Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
- Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
- Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
- Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
- Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
- Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
- Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
- Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
- Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources