In a report by the World Health Organization in 2008, 59.1% of the Portuguese adult population was overweight while 24% was obese, which were among the highest rates across Europe. In addition to more sedentary lifestyles, these high rates were partly attributed to consumption of sugary soft drinks – to which manufacturers responded by introducing reduced-sugar or sugar-free varieties of their most popular brands. During 2016 the category continued to be almost evenly split between reduced caffe...
Euromonitor International's Better For You Beverages in Portugal report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Better For You Beverages market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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