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Better For You Beverages in Portugal

BETTER FOR YOU BEVERAGES IN PORTUGAL
Euromonitor International
May 2017
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2011-2016
Table 2 Sales of BFY Beverages by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of BFY Beverages: % Value 2012-2016
Table 4 LBN Brand Shares of BFY Beverages: % Value 2013-2016
Table 5 Distribution of BFY Beverages by Format: % Value 2011-2016
Table 6 Forecast Sales of BFY Beverages by Category: Value 2016-2021
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2016-2021
Executive Summary
Economic Improvements Boost Consumer Confidence and Sales of Hw Products
Consumers Opt for Naturally Healthy, Avoiding Processed Categories
Competition Intensifies Between Multinationals and Private Label.
Modern Grocery Retailers Remain Dominant
Economic Improvements and An Ageing Population Set To Boost Future Hw Market
Key Trends and Developments
Concerning Rising Obesity and Overweight Rates Drive Consumer Demand for Hw Products
Private Label Provides Intense Competition for Brands
Consumers Favour Naturally Healthy Over Other Forms of Hw Products
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2011-2016
Table 9 Sales of Health and Wellness by Type: % Value Growth 2011-2016
Table 10 Sales of Health and Wellness by Category: Value 2011-2016
Table 11 Sales of Health and Wellness by Category: % Value Growth 2011-2016
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
Table 14 NBO Company Shares of Health and Wellness: % Value 2012-2016
Table 15 LBN Brand Shares of Health and Wellness: % Value 2013-2016
Table 16 Distribution of Health and Wellness by Format: % Value 2011-2016
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2016
Table 18 Forecast Sales of Health and Wellness by Type: Value 2016-2021
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 20 Forecast Sales of Health and Wellness by Category: Value 2016-2021
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Appendix
National Legislation
Sources
Summary 1 Research Sources

Better For You Beverages in Portugal

In a report by the World Health Organization in 2008, 59.1% of the Portuguese adult population was overweight while 24% was obese, which were among the highest rates across Europe. In addition to more sedentary lifestyles, these high rates were partly attributed to consumption of sugary soft drinks – to which manufacturers responded by introducing reduced-sugar or sugar-free varieties of their most popular brands. During 2016 the category continued to be almost evenly split between reduced caffe...

Euromonitor International's Better For You Beverages in Portugal report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Better For You Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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