BFY beverages retail current value sales grew by 8% in 2016 to reach PHP4.4 billion. While the election season had a positive impact on demand for various types of standard (ie full sugar) soft drinks products, demand for BFY variants, particularly other low calorie cola carbonates, was bolstered by exceptionally hot summer weather. Leading BFY beverages company Coca-Cola Export Corp unveiled its “Taste the Feeling” campaign in 2016, which promoted all of its Coca-Cola-branded products (both sta...
Euromonitor International's Better For You Beverages in Philippines report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Better For You Beverages market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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