Media reports on the rising incidence of diet-related health problems such as obesity, diabetes and high cholesterol among the population continued to make many consumers in Malaysia more health-conscious in 2016. This trend was further strengthened by public health awareness campaigns run by the government and various NGOs. These included the “Less Sugar” campaign, which has been run annually since 2010, and encourages consumers to reduce their sugar intake. Sugar consumption by many Malaysians...
Euromonitor International's Better For You Beverages in Malaysia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Better For You Beverages market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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