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Better For You Beverages in Greece

Better For You Beverages in Greece

The number of consumers looking after their nutritional intake to stay fit continued to increase at the end of the review period and this gave a boost to sales of reduced-sugar soft drinks. Over the forecast period growth is set to slow down due to greater maturity, given that the penetration of reduced-sugar products was already high at the end of the review period. Nevertheless, reduced-sugar beverages will continue to outperform sugary drinks.

Euromonitor International's Better For You Beverages in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BETTER FOR YOU BEVERAGES IN GREECE
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Consumers More Aware of Nutrition
Introduction of Stevia Benefits Reduced-sugar Categories
Increasing Awareness of Weight-related Conditions Unlikely To Boost Sales of Reduced-sugar Products
Competitive Landscape
Carbonates Brands Lead Sales of Bfy Beverages
New Player Epirotiki Bottling Co Quickly Gains Share
Stevia Continues To Drive New Product Developments
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2012-2017
Table 2 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 5 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Executive Summary
Health and Wellness A Key Trend in Food and Beverages
Spending on Hw Food and Beverages Grows Despite Recession
Competitive Landscape Becomes More Fragmented
Supermarkets the Dominant Channel
Prospects Optimistic
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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