Better For You Beverages in Denmark
As the health and wellness trend continued to sweep through Denmark throughout the review period, a growing number of Danish consumers sought to minimise their sugar consumption as part of a healthier lifestyle. Although the trend has resulted in some consumers largely abandoning carbonates, it has also led to growing demand for reduced sugar carbonates as many consumers consider them to be a healthier alternative. Another reason behind the strong performance of reduced sugar carbonates was an u...
Euromonitor International's Better For You Beverages in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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