Better For You Beverages in Brazil

Better For You Beverages in Brazil

The economic recession shows signs of lifting, restoring consumers’ confidence to resume previous habits. There are expectations of a turning point for the category in volume terms over the forecast period, growing from 2020 onwards, pushing retail value growth as well. In addition, there is a collective movement towards conscientious consumption in Brazil around the health damage caused by excess sugar in the diet, fuelled by a high overweight population - more than half of Brazilians currently...

Euromonitor International's Better For You Beverages in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Better for You Beverages in Brazil
Euromonitor International
February 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Category Set for Growth Over Forecast Period
New Labelling Law Potential Impacts and Sets Precedent
Bfy Beverages Continues To Lose Space To Other Hw Categories
Competitive Landscape
Coca-Cola Stabilises in Competition Against H2oh!
Clight and Fit See Growth Stall and Are Expected To Lose Share Over Forecast Period
Taste of Sweeteners Not Enjoyed by Consumers, Discouraging Them From Bfy Beverages
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2014-2019
Table 2 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 4 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 5 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 6 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
Executive Summary
Health and Wellness Products Continue To Grow, Fuelled by Economic Recovery
They Want It All: Consumers Increasingly Prioritise Products With Multiple Benefits
Multinationals Continue To Lead Health Market in Brazil
Supermarkets and Hypermarkets Continue To Dominate Health and Wellness Sales
Flexibility: Adapting Habits and Pursuing A Balanced Lifestyle
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook