BFY beverages generally are not perceived as better for you in the US. The reason for such is that 90% of the category is made up of reduced sugar soft drinks, of which 85% are carbonates. While this alone would indeed be better for you, the reduced sugar content is often made up for by the inclusion of artificial sweeteners. Critics in the US claimed that artificial sweeteners, namely aspartame, are linked to a host of medical conditions, ranging from headaches and dizziness to Parkinson’s dise...
Euromonitor International's Better For You Beverages in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Better For You Beverages market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.