Betek Boya ve Kimya San AS in Home and Garden (Turkey)
Betek Boya ve Kimya San is looking to increase its actual sales through investing significant amounts in marketing communication campaigns. To that end, in 2016 the company launched a massive social responsibility project named Filli Kadin Ustalar (Filli Women Masters), with which the company aims to train approximately 250 women to become professional wall painters in order to support women’s participation in the workforce.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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