Berner concentrates on product innovation, excellent brand reputation and efficient marketing, which are its main competitive advantages within pet care. Its main strategy is expected to be marketing the Hill’s and Oxbow ranges and by increasing the awareness of pet owners regarding the need for premium and specialised pet food in order to cater to the specific needs and health conditions of their pets.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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