Benra’s strategy involves innovation in contact lenses with innovative designs and comfort. The company will focus on custom contact lenses such as Orthokeratology or Ortho-K contact lenses, which are currently not covered in Euromonitor International’s definitions. Ortho-K lenses are designed for consumers with myopia, which is growing in prevalence in Australia.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Contact Lenses, Spectacles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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