Beiersdorf SpA in Beauty and Personal Care (Italy)
Beiersdorf is expected to continue to benefit from the significant popularity of brands such as Nivea and Labello over the forecast period. In order to deal with the increasing presence of private label products and natural/organic brands, the company will continue to focus on developing new innovative products in order to remain relevant and maintain the interest of consumers.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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