New drink driving laws strongly influenced the beer category in 2015, with manufacturers recording increasing volume sales for what they term low- to mid-strength beers (2.5 -3.5% ABV). With new laws introduced over the last two years regarding liquor licensing and lower drink driving limits, volume share for this segment increased from 1% in 2013 to 5% in 2015, with DB Breweries in particular having recorded 60% growth in volume sales in this arena during 2015. Coming into effect on 1 December...
Euromonitor International's Beer in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Beer market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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