Total volume sales of beer declined by 2% over the course of 2015. This was represented a return to negative growth after marginally positive growth was recorded in the category during 2014. The most important reason for the declining volume growth seen in beer in 2014 was the lower price of beer compared with other alcoholic drinks. As a result of high increases in excise tax, referred to as ÖTV in Turkey, translated into high unit price increases during 2014, consumers switched to other alcoho...
Euromonitor International's Beer in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Beer market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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