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Beer in Thailand

Beer in Thailand

On the afternoon of 13 October 2016, Thailand’s population received the bad news that the country’s beloved and much respected King Rama IX had passed away at the age of 88. This led to an extended period of mourning lasting until the end of October 2017. During this period of mourning, the entire country took on a more sombre and respectful attitude towards life and this meant fewer parties and celebrations and lower levels of beer consumption. As a result, sales of beer increased at a consider...

Euromonitor International's Beer in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non Alcoholic Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BEER IN THAILAND
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sales Growth Compromised by Sombre Mood Following Death of King Rama Ix
Craft Beer Scene Begins To Emerge, Posing Potential Competition To Leading Players
Competitive Landscape
Leading Player Boon Rawd Brewery Co Focuses on Premium Brand Singha
Second-placed Thai Beverage Pcl Focuses on Packaging To Support Sales
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2017
Category Data
Table 1 Sales of Beer by Category: Total Volume 2012-2017
Table 2 Sales of Beer by Category: Total Value 2012-2017
Table 3 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 10 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 12 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 13 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Executive Summary
Slower Sales Growth Due To Official Mourning, Tax Changes and Slower Arrivals Growth
Official Mourning Period Following the Death of King Rama Ix Places Limits on Growth
Thai Beverage Pcl and Boon Rawd Brewery Co Remain the Leading Names
Few Changes Seen in Retail Distribution
Moderate Volume and Value Growth Expected To Be Seen Over the Forecast Period
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Summary 2 Taxation on Alcoholic Drinks 2017
Table 17 Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Summary 3 Key New Product Developments 2017
Market Indicators
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 4 Research Sources

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