Beer in South Korea
Beer in South Korea used to be dominated by domestic lagers with more than 90% volume share. However, imported beer has been taking share over the review period. While the presence of local beers is still significant via on-trade channels, imported beer targets the off-trade and occupies space on retailers’ shelves. Imported beer appeals to consumers for two key reasons; price promotion and premium positioning. South Korean consumers see imported beer as a better quality and richer tasting optio...
Euromonitor International's Beer in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Beer in South Korea
- Euromonitor International
- July 2019
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Imported Beer Continues To Steal Total Volume Share
- Changing Legislative Factors Will Benefit Domestic and Craft Beer
- Convenience Drives Growth of Small Format Beer
- Competitive Landscape
- Oriental Brewery Remains the Leading Beer Producer in South Korea
- Economy Beer To Stand Out
- the Craft Effect in Beer
- Category Background
- Lager Price Band Methodology
- Summary 1 Lager by Price Band 2018
- Table 1 Number of Breweries 2013-2018
- Category Data
- Table 2 Sales of Beer by Category: Total Volume 2013-2018
- Table 3 Sales of Beer by Category: Total Value 2013-2018
- Table 4 Sales of Beer by Category: % Total Volume Growth 2013-2018
- Table 5 Sales of Beer by Category: % Total Value Growth 2013-2018
- Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
- Table 7 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
- Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
- Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
- Table 10 GBO Company Shares of Beer: % Total Volume 2014-2018
- Table 11 NBO Company Shares of Beer: % Total Volume 2014-2018
- Table 12 LBN Brand Shares of Beer: % Total Volume 2015-2018
- Table 13 Forecast Sales of Beer by Category: Total Volume 2018-2023
- Table 14 Forecast Sales of Beer by Category: Total Value 2018-2023
- Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
- Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
- Executive Summary
- Everyone of One Mind; Low-alcohol
- Small Formats Go Huge
- Premiumisation Continues As Competition Intensifies
- Convenience Is Best
- Beer and Wine See Growth But Others Will Remain Stagnant
- Market Background
- Legislation
- Table 17 Number of On-Trade Establishments by Type 2013-2018
- Taxation and Duty Levies
- Table 18 Taxation and Duty Levies on Alcoholic Drinks 2018 (%)
- Operating Environment
- Contraband/parallel Trade
- Duty Free
- Cross-border/private Imports
- Key New Product Launches
- Market Indicators
- Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
- Market Data
- Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
- Table 21 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
- Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
- Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
- Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
- Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
- Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
- Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
- Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
- Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
- Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
- Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
- Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
- Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
- Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
- Definitions
- Sources
- Summary 2 Research Sources