Beer in South Korea

Beer in South Korea

Beer in South Korea used to be dominated by domestic lagers with more than 90% volume share. However, imported beer has been taking share over the review period. While the presence of local beers is still significant via on-trade channels, imported beer targets the off-trade and occupies space on retailers’ shelves. Imported beer appeals to consumers for two key reasons; price promotion and premium positioning. South Korean consumers see imported beer as a better quality and richer tasting optio...

Euromonitor International's Beer in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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