The Serbian Government introduced broad austerity measures in December 2014 and one of the main factors of these measures was the reduction in salaries for all public employees by 10%. According to official statistics, public employees comprise approximately half of all employed persons in the country meaning that the measure had a significant negative impact on overall disposable income levels. This also negatively influenced beer consumption in the country.
Euromonitor International's Beer in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Beer market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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