Beer in Romania
Rising excise tax, which was previously increased in September 2013, continued to affect sales of beer in 2015, with volume sales falling as consumers responded to increasing average prices, more stringent drink driving legislation and falling disposable incomes. Market seasonality did not significantly counter lowering beer volume sales, although high summer temperatures encouraged consumption.
Euromonitor International's Beer in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- BEER IN ROMANIA
- Euromonitor International
- June 2016
- LIST OF CONTENTS AND TABLES
- Headlines
- Trends
- Production, Imports and Exports
- Competitive Landscape
- Prospects
- Category Background
- Lager Price Band Methodology
- Summary 1 Lager by Price Band 2015
- Table 1 Number of Breweries 2010-2015
- Category Data
- Table 2 Sales of Beer by Category: Total Volume 2010-2015
- Table 3 Sales of Beer by Category: Total Value 2010-2015
- Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015
- Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015
- Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
- Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
- Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
- Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
- Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015
- Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015
- Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015
- Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014
- Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014
- Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014
- Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014
- Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014
- Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020
- Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020
- Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
- Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
- Romaqua Group SA in Alcoholic Drinks (romania)
- Strategic Direction
- Key Facts
- Summary 2 Romaqua Group SA: Key Facts
- Summary 3 Romaqua Group SA: Operational Indicators
- Competitive Positioning
- Summary 4 Romaqua Group SA: Competitive Position 2015
- Executive Summary
- Declining Alcoholic Drinks Volume Sales
- Government Decides To Lower Excise Tax in Order To Stimulate Consumption
- Multinationals Maintain Strong Position in Romania
- Modern Retailing Activities Stimulated by Recovering Economy
- Lower Excise Tax To Fuel Demand Over Forecast Period
- Key Trends and Developments
- Improving Economy To Boost Alcoholic Drinks Sales
- Media and Advertising Investment Set To Continue Boosting Sales
- Urban Areas Drive Consumption
- Key New Product Launches
- Summary 5 Key New Product Developments 2015-2016
- Market Background
- Legislation
- Table 22 Number of On-trade Establishments by Type 2010-2015
- Taxation and Duty Levies
- Table 23 Taxation and Duty Levies on Alcoholic Drinks 2015
- Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
- Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
- Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
- Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
- Operating Environment
- Contraband/parallel Trade
- Duty Free
- Cross-border/private Imports
- Market Indicators
- Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
- Market Data
- Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
- Table 30 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
- Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
- Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
- Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
- Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
- Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
- Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
- Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
- Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
- Table 39 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
- Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
- Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
- Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
- Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
- Definitions
- Published Data Comparisons
- Sources
- Summary 6 Research Sources