Beer in Romania

BEER IN ROMANIA

Euromonitor International

June 2016

LIST OF CONTENTS AND TABLES

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Lager Price Band Methodology

Summary 1 Lager by Price Band 2015

Table 1 Number of Breweries 2010-2015

Category Data

Table 2 Sales of Beer by Category: Total Volume 2010-2015

Table 3 Sales of Beer by Category: Total Value 2010-2015

Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015

Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015

Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015

Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015

Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015

Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015

Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015

Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015

Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015

Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014

Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014

Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014

Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014

Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014

Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020

Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020

Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020

Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

Romaqua Group SA in Alcoholic Drinks (romania)

Strategic Direction

Key Facts

Summary 2 Romaqua Group SA: Key Facts

Summary 3 Romaqua Group SA: Operational Indicators

Competitive Positioning

Summary 4 Romaqua Group SA: Competitive Position 2015

Executive Summary

Declining Alcoholic Drinks Volume Sales

Government Decides To Lower Excise Tax in Order To Stimulate Consumption

Multinationals Maintain Strong Position in Romania

Modern Retailing Activities Stimulated by Recovering Economy

Lower Excise Tax To Fuel Demand Over Forecast Period

Key Trends and Developments

Improving Economy To Boost Alcoholic Drinks Sales

Media and Advertising Investment Set To Continue Boosting Sales

Urban Areas Drive Consumption

Key New Product Launches

Summary 5 Key New Product Developments 2015-2016

Market Background

Legislation

Table 22 Number of On-trade Establishments by Type 2010-2015

Taxation and Duty Levies

Table 23 Taxation and Duty Levies on Alcoholic Drinks 2015

Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015

Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015

Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015

Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Market Indicators

Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

Market Data

Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015

Table 30 Sales of Alcoholic Drinks by Category: Total Value 2010-2015

Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015

Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015

Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015

Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015

Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015

Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015

Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015

Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015

Table 39 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015

Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020

Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020

Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020

Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

Definitions

Published Data Comparisons

Sources

Summary 6 Research Sources

Beer in Romania

Rising excise tax, which was previously increased in September 2013, continued to affect sales of beer in 2015, with volume sales falling as consumers responded to increasing average prices, more stringent drink driving legislation and falling disposable incomes. Market seasonality did not significantly counter lowering beer volume sales, although high summer temperatures encouraged consumption.

Euromonitor International's Beer in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.