The popularity of craft beer amongst Portuguese consumers has been increasing in recent years. The awareness of Portuguese consumers of the various different kinds of beer available in the country has risen, leading to greater taste sophistication. Consumers who were previously accustomed to only considering the two main local brands Super Bock and Sagres have recently been developing more of an interest in other brands as they increasingly drink beer when having a meal and therefore look for th...
Euromonitor International's Beer in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Beer market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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