Beer Overview: A Strange Brew of Saturation and Fizzy Potential
Brewers are facing substantial challenges in many key markets, including severe macroeconomic pressures, volume declines and intensifying competition. At the same time, changing demand trends are altering the landscape, requiring adaptation and diversification. This briefing covers some of the main category-specific trends and the potential they hold for boosting future sales or offsetting volume stagnation.
Euromonitor International's Beer Overview: A Strange Brew of Saturation and Fizzy Potential global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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