In 2015, leading brewers Guinness Anchor Bhd (GAB) and Carlsberg Brewery Malaysia Bhd (CBM) showed signs of venturing into small beer categories that have yet to mature. Both companies have increased their presence in emerging categories, wheat beer and stout, by launching new products. In 2015, GAB launched Tiger White, the first domestically-produced wheat beer, and CBM launched premium stout, Connor’s Stout. This can be seen as a move to dominate other beer categories as both companies are al...
Euromonitor International's Beer in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Beer market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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