Beer in Latin America
Beer in Latin America is facing a range of challenges, from significant economic issues in key markets to shifting consumer preferences. However, there are clear opportunities for brewers, such as the potential to generate value through the growing focus on higher-end products. There is also rising interest in a range of beer styles – through imports as well as small domestic brewers – which is beginning to add greater diversity to the heavily lager-dominated beer landscape.
Euromonitor International's Beer in Latin America global briefing offers an insight into to the size and shape of the Beer market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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